Windy Kurniasari

Class of Consumer Behavior, February 2012

Department of Management

College of Economic and Management

www.ujangsumarwan.blog.mb.ipb.ac.id

Class notes based on ujang sumarwan. 2011. Comsumer Behavior : Theory and Maarketing Aplication. (Perilaku Konsumen : Tren dan Penerapannya dalam Pemasaran). PT Ghalia Indonesia

Department of Family and Consumer Sciences

College of Human Ecology 

Bogor Agricultural University 

Departemen Ilmu Keluarga dan Konsumen - Fakultas Ekologi Manusia - Institut Pertanian Bogor